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Marketing Terms
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A
An ad impression is the instance of an advertisement being displayed to a user, indicating potential visibility and engagement opportunities.
Airport advertising is a marketing strategy utilizing various media formats within airports to reach travelers and promote brands effectively.
Arena signage is the visual communication displayed in sports venues, enhancing fan experience and promoting brands through strategic placement.
B
A backlit billboard is an illuminated advertising display that enhances visibility and impact, especially in low-light conditions.
Backlit displays are illuminated screens that enhance visibility and color vibrancy, commonly used in advertising and digital signage.
Barricade advertising is a marketing strategy utilizing large printed graphics on construction barriers to promote brands and events effectively.
Bench advertising is a form of outdoor marketing that utilizes benches as platforms for promotional messages and brand visibility.
Billboards are large outdoor advertising structures designed to capture attention and convey messages to passing pedestrians and motorists.
Bridge banners are large, suspended displays used for advertising or event promotion, typically positioned over roadways or pedestrian pathways.
Building wraps is a large-scale printed material used to cover building exteriors for advertising, branding, or aesthetic enhancement.
Bus advertising is a form of outdoor advertising that utilizes the exterior and interior surfaces of buses to promote products or services.
Bus shelter advertising is a form of outdoor advertising utilizing the space on and around bus shelters to promote products or services.
Bus shelters are structures providing protection and information for passengers waiting for public transportation, often featuring advertising space.
C
C-Store Advertising is a marketing strategy targeting convenience store customers through promotional materials and signage to enhance product visibility.
Car wrapping is a vinyl-based process that covers vehicles with custom graphics or advertisements, enhancing aesthetics and brand visibility.
Construction hoardings are temporary barriers that enclose construction sites, often featuring graphics or advertisements to enhance aesthetics and safety.
Convention Center Advertising is a marketing strategy utilizing visual displays and signage within convention centers to promote brands and events.
D
Digital billboards are large electronic displays that showcase dynamic advertisements and content, often utilizing LED or LCD technology for visibility.
Digital Out-of-Home (DOOH) is a form of advertising displayed on digital screens in public spaces, enhancing audience engagement and targeting.
Digital printing is a modern printing method that directly transfers digital images onto various media, enabling high-quality, on-demand production.
E
Elevator advertising is a marketing strategy that utilizes the interior space of elevators to display promotional messages and visuals.
Experiential marketing is a strategy that engages consumers through immersive experiences, enhancing brand connection and loyalty.
F
Fence banners are large, durable advertisements typically displayed on construction site fences, providing visibility and branding opportunities.
Fleet graphics is the application of branding and advertising designs on vehicles to enhance visibility and promote a company's identity.
G
Guerilla marketing is an unconventional advertising strategy that uses surprise and creativity to promote products or services in public spaces.
I
Impression Rate is the measure of how many times a printed piece is produced or viewed, indicating its reach and effectiveness in communication.
K
Kiosk advertising is a form of outdoor marketing utilizing digital or static displays in high-traffic areas to engage consumers effectively.
L
Lamp post banners are large, visually striking advertisements suspended from streetlight poles, enhancing urban aesthetics and promoting events or brands.
LED screens are digital displays that utilize light-emitting diodes to produce vibrant images and videos, commonly used in advertising and presentations.
Location-Based Advertising is a marketing strategy that targets consumers based on their geographic location using mobile devices and digital platforms.
M
Mall advertising is a marketing strategy that utilizes various display formats within shopping malls to engage consumers and promote brands.
Metro Advertising is a form of outdoor advertising targeting urban commuters through strategically placed ads in public transit systems.
Mobile billboards are advertising displays mounted on vehicles, designed to reach a wide audience through dynamic, mobile marketing strategies.
O
Offset printing is a widely used printing technique that transfers ink from a plate to a rubber blanket, then onto the printing surface.
P
Pedicab advertising is a form of mobile marketing utilizing human-powered rickshaws to display promotional messages in urban environments.
Place-Based Media is a form of advertising that targets specific locations to engage audiences through tailored content and visual messaging.
Point-of-Purchase (POP) Displays is a marketing tool designed to attract consumer attention and encourage impulse buying at retail locations.
Projection mapping is a technique that transforms irregularly shaped surfaces into dynamic displays using video projection technology.
R
Retail signage is visual communication used in stores to promote products, guide customers, and enhance the shopping experience.
S
Sky banners are large, aerial advertising displays typically flown by aircraft, designed to capture attention in outdoor environments.
A spectacular billboard is a large, visually striking outdoor advertisement designed to capture attention and convey messages effectively.
Sports Venue Advertising is the strategic placement of promotional materials within sports facilities to enhance brand visibility and audience engagement.
Stadium signage is visual communication displayed in sports venues, guiding fans and enhancing brand visibility through strategic placement.
Street Furniture Advertising is the use of public amenities, such as bus shelters and benches, to display promotional messages and brand visuals.
Street Team Promotions is a marketing strategy involving brand ambassadors who promote products or events directly in public spaces.
Subway advertising is a form of out-of-home marketing that utilizes the interior and exterior spaces of subway systems to promote brands.
T
Taxi Top Advertising is a form of outdoor advertising where illuminated displays are mounted on the roofs of taxis to promote brands or services.
Transit advertising is a form of outdoor advertising displayed on public transport vehicles and stations, targeting commuters and pedestrians.
Truckside advertising is a form of outdoor advertising displayed on the sides of trucks, effectively reaching diverse audiences during transit.
U
Urban Panels is a large-format printing technique used for creating visually impactful displays in urban environments, enhancing brand visibility.
W
Wallscapes is a large-scale outdoor advertising format that utilizes building walls as canvases for vibrant, eye-catching graphics.
Wheatpaste posters are adhesive paper artworks applied to surfaces using a wheat-based paste, commonly used in street art and advertising.
Wheatpasting is a method of adhering paper posters to surfaces using a paste made from flour and water, commonly used in street art.
Wild posting is an outdoor advertising technique involving the placement of posters in high-traffic urban areas to maximize visibility and impact.
Window graphics is a form of visual communication applied to glass surfaces, enhancing branding and advertising visibility for businesses.